Media Strategy

Media strategy is a plan that organizations create to effectively share their message with the right audience through various media channels, such as TV, social media, websites, or print. It involves deciding what platforms to use, when and how often to communicate, and what type of content will resonate best. The goal is to reach the target audience efficiently, build awareness, and achieve specific objectives like increasing sales or brand recognition. A well-crafted media strategy ensures that marketing efforts are focused, cost-effective, and aligned with overall business goals.