Crisis Media Planning

Crisis media planning involves preparing a strategy for how an organization will communicate during a crisis. This process ensures that accurate information is shared quickly to manage public perception and minimize damage. It includes identifying potential crises, outlining key messages, designating spokespersons, and determining the best communication channels. The goal is to respond effectively to emergencies—like accidents, scandals, or natural disasters—ensuring transparency and maintaining trust with the public. By anticipating issues and planning responses, organizations can navigate crises more smoothly and protect their reputation.