Benoit's Image Repair Theory

Benoit's Image Repair Theory explains how individuals or organizations respond to damage to their reputation. When faced with criticism or a scandal, they choose strategies to restore trust and credibility. These strategies include admitting fault (acceptance), explaining or justifying their actions, offering apologies, or shifting blame. The goal is to manage public perception by addressing issues directly and demonstrating responsibility. Essentially, the theory outlines the different ways people try to repair their image after a negative event, helping us understand how they attempt to regain public trust and credibility.