World Federation of Advertisers (WFA)

The World Federation of Advertisers (WFA) is a global organization representing the interests of large companies that spend on advertising and marketing. It advocates for responsible advertising practices, promotes innovation, and shares best practices across the industry. WFA works with governments, regulators, and other groups to ensure advertising remains effective, ethical, and aligned with societal values. Its goal is to help brands communicate effectively while maintaining trust and integrity in their marketing efforts worldwide.