Third-party marketing

Third-party marketing involves using an outside company or individual—called a third party—to promote or sell products and services on behalf of a business. These third parties typically have expertise in marketing and access to different channels or audiences, helping the business reach more potential customers effectively. The business pays the third party either a fee or a commission based on performance. This approach allows companies to expand their marketing efforts without directly managing every campaign, leveraging specialized skills and networks to increase sales and brand visibility efficiently.