Reseller (data)

A reseller (data) refers to an individual or company that purchases data—such as customer information, market insights, or digital content—from a primary provider and then sells or redistributes it to other businesses or clients. They act as intermediaries, often adding value through analysis, organization, or bundling to meet specific needs. Reselling data allows organizations to access valuable information without building the collection themselves, enabling informed decision-making, targeted marketing, or enhanced services. Essentially, resellers facilitate the broader distribution and utilization of data in a cost-effective and efficient manner.