Zuboff's Law

Zuboff's Law, named after scholar Shoshana Zuboff, suggests that as technology advances, particularly in digital surveillance and data collection, the control and monitoring of individuals and societies by corporations and governments intensify. It reflects a trend where personal data is commodified, often without individuals’ full consent or understanding. This phenomenon raises concerns about privacy, autonomy, and the power dynamics between large entities and individuals, highlighting the need for awareness and potentially regulatory measures to protect personal freedoms in an increasingly monitored world.