The Age of Surveillance Capitalism (book)

"The Age of Surveillance Capitalism" by Shoshana Zuboff explores how tech giants like Google and Facebook have shifted business models to prioritize collecting and analyzing personal data. This digital economy leverages user information to predict and influence behavior, often without full awareness or consent. Zuboff argues that this practice erodes individual privacy, autonomy, and democracy, creating a new form of capitalism where human experience is commodified. The book raises critical questions about power, control, and the ethical implications of data-driven surveillance, urging society to recognize and address these profound changes in our digital age.