Consumer Manipulation

Consumer manipulation refers to tactics used by companies or marketers to influence purchasing decisions through psychological tricks or misleading information. This can include advertising that evokes emotions, creating a sense of urgency, or hiding important details about a product. The goal is often to persuade consumers to buy things they might not otherwise need or want, sometimes at the expense of making fully informed choices. While not always illegal, consumer manipulation raises ethical concerns about honesty and respect for consumers’ ability to make free, informed decisions.