Pay-per-Click Advertising

Pay-per-click (PPC) advertising is an online marketing strategy where businesses pay a fee each time someone clicks on their ad. These ads typically appear on search engines and websites, targeting specific keywords or audiences. The goal is to drive traffic to the business's website and increase sales or leads. Advertisers set a budget and only pay when users engage with their ads, making it a cost-effective way to reach potential customers. PPC allows businesses to measure their advertising success and adjust their campaigns based on performance.