Yahoo Gemini

Yahoo Gemini was a digital advertising platform that allowed marketers to create, manage, and optimize ads across Yahoo's owned properties and partner sites, including native ads, search, and display formats. It integrated various ad types into a unified system, enabling advertisers to reach a broad audience and track campaign performance effectively. Gemini's features included audience targeting, reporting, and bid management, helping brands improve ad relevance and ROI. Although Yahoo phased out Gemini in 2019, it played a significant role in Yahoo’s advertising ecosystem, competing with platforms like Google Ads and Facebook Ads.