PPC Specialist

A PPC (Pay-Per-Click) Specialist is a digital marketing professional who manages online advertising campaigns where advertisers pay only when someone clicks on their ad. They create and optimize ads on platforms like Google or social media, targeting specific audiences to drive traffic and conversions. Their goal is to maximize the return on advertising spend by choosing the right keywords, setting budgets, analyzing performance data, and adjusting campaigns for better results. Essentially, they help businesses reach potential customers efficiently through paid online ads, ensuring advertising budgets are used effectively to generate leads and sales.