PPC Management

PPC Management involves creating and optimizing online ads that appear on search engines or websites, where advertisers pay each time someone clicks on their ad. It includes researching target keywords, designing compelling ads, setting budgets, and continuously adjusting strategies to improve performance. The goal is to attract relevant visitors to a business’s website, increase visibility, and maximize return on investment through efficient ad spend. Effective PPC management ensures campaigns are cost-effective and aligned with marketing objectives.