PPC Campaign Management

PPC (Pay-Per-Click) Campaign Management involves creating and overseeing online ads that businesses pay for only when someone clicks on them. Managers set up targeted ads on platforms like Google or social media, choose relevant keywords, monitor performance, and optimize strategies to maximize return on investment. The goal is to reach the right audience efficiently, improve ad effectiveness, and ensure advertising budgets are used wisely. Regular analysis and adjustments help increase website traffic, generate leads, or boost sales, making PPC management a key part of digital marketing efforts.