AdWords (Google Ads legacy)

AdWords, now known as Google Ads, is an online advertising platform that allows businesses to create ads that appear on Google's search results and across its network. Advertisers bid on keywords related to their products or services, and their ads are displayed when users search for those terms. The platform ensures that ads are relevant to the user’s query, often using a pay-per-click model, meaning advertisers pay only when someone clicks on their ad. Google Ads helps businesses reach targeted audiences efficiently, increase visibility, and drive website traffic or sales.