AdWords (Google)

Google Ads, formerly known as AdWords, is an online advertising platform that allows businesses to create ads that appear on Google's search engine results pages and across its network. Advertisers bid on keywords related to their products or services, and their ads are displayed when users search for those terms. The platform operates on a pay-per-click model, meaning advertisers only pay when someone clicks their ad. Google Ads helps businesses reach targeted audiences, increase visibility, and drive website traffic efficiently by using sophisticated tools to optimize campaign performance.