Open Site Explorer

Open Site Explorer is a tool that helps website owners and digital marketers analyze their website’s backlink profile—that is, the links from other sites pointing to theirs. By examining these links, users can understand their site's authority, identify opportunities for improving search engine rankings, and monitor competitors' link strategies. It provides metrics such as domain authority and link quality, offering insights that aid in developing effective SEO (search engine optimization) strategies. Essentially, it’s a way to assess and improve a website’s credibility and visibility on search engines by understanding its link network.