Long-Tail Keywords

Long-tail keywords are specific phrases that target niche aspects of a broader topic, often consisting of three or more words. Unlike broad keywords, they attract a more focused audience searching for particular information, products, or services. For example, instead of "running shoes," a long-tail keyword might be "men's waterproof running shoes size 10." They tend to have lower search volume but higher conversion rates because they match more precise search intents. Incorporating long-tail keywords into your content can improve your visibility to the right audience and reduce competition from more generic keywords.