Yoast

Yoast is a tool for website owners, especially those using WordPress, that helps improve how their site appears in search engines like Google. It provides guidance on optimizing content by suggesting keywords, readability improvements, and proper formatting. Essentially, Yoast acts as an editor’s assistant, ensuring your website is well-structured and easily found by search engines, which can lead to more visitors. It also offers analysis features that help you understand what’s working and what needs improvement for better search rankings.