Social Media Strategist

A Social Media Strategist is a professional who creates and manages a brand's presence on social media platforms like Facebook, Instagram, and Twitter. Their role involves developing strategies to engage audiences, increase brand awareness, and drive website traffic or sales. They analyze data to understand what content works best, plan campaigns, create posts, and interact with followers. Their goal is to build a strong online community for the brand, ensuring that its voice is consistent and compelling across all platforms. Essentially, they help businesses navigate the complex world of social media effectively.