Matt Cutts

Matt Cutts is a former software engineer and head of the Web Spam team at Google, known for his significant role in shaping Google’s search algorithms and policies regarding web content. He helped websites understand best practices for search engine optimization (SEO) and fought against spamming techniques that manipulate search rankings. Cutts is also recognized for his informative videos and public talks, where he explained how Google’s search engine works and offered advice for webmasters. His insights have had a lasting impact on the way websites are optimized for search engines.