Matt Cutts (former head of web spam at Google)

Matt Cutts is a prominent figure in the world of internet search. He was the head of Google's Web Spam team, responsible for improving search results by detecting and removing sites that use unfair tricks to rank higher, such as keyword stuffing or link schemes. His role involved developing guidelines to ensure search results are fair and relevant, and he often communicated updates and best practices to website owners and SEO professionals. Essentially, Matt Cutts helped maintain the integrity of Google’s search engine, making sure users find trustworthy and useful information.