Penguin (algorithm)

Penguin is an algorithm used by Google to improve search results by detecting and penalizing websites that use manipulative tactics to rank higher, such as keyword stuffing or link schemes. It analyzes backlink profiles and content quality to ensure websites are reputable and relevant. If a site employs spammy or manipulative practices, Penguin reduces its search ranking, promoting more trustworthy and user-friendly sites. Overall, Penguin helps maintain fair competition and ensures users receive accurate, high-quality search results.