SEO Operations

SEO Operations, within Marketing Operations, involves the strategic management and execution of activities aimed at improving a website's visibility on search engines like Google. This includes researching relevant keywords, optimizing website content, ensuring technical performance, and analyzing data to track effectiveness. The goal is to attract more organic traffic, enhancing brand awareness and driving conversions, all while aligning with broader marketing objectives. Essentially, it's about making a website more appealing to both users and search engines to achieve business growth.