Moat (brand safety)

Moat is a digital advertising tool that helps brands ensure their ads appear in safe, appropriate environments. It scans websites and digital content to detect factors like inappropriate material, competitor logos, or unsuitable content, allowing advertisers to avoid placements that could harm their brand reputation. Think of it as a security check that guarantees ads run where they’re intended, maintaining brand safety and integrity across online platforms. By using Moat, advertisers can have greater control over where their ads appear, reducing risks associated with negative or unintended placements.