Campaign Performance Metrics

Campaign performance metrics are measurements that help evaluate the success of a marketing or advertising campaign. They include key indicators such as reach (how many people saw the campaign), engagement (how many interacted with it), conversion rate (how many took a desired action, like making a purchase), and return on investment (ROI) which shows profitability. By analyzing these metrics, businesses can understand what worked, what didn't, and how to improve future campaigns, ensuring their efforts are effective and aligned with their goals.