MROI (Marketing Return on Investment)

Marketing Return on Investment (MROI) measures the effectiveness of marketing efforts by comparing the revenue generated from marketing activities to the costs incurred. It helps businesses determine whether their marketing spend is producing profitable results. A positive MROI means the marketing campaign has generated more revenue than it cost, indicating a good investment. Conversely, a low or negative MROI suggests the marketing efforts may not be justified by the returns. This metric helps companies allocate marketing budgets wisely, optimize strategies, and ensure resources are used efficiently to achieve desired business outcomes.