AdWords (previous name for Google Ads)

AdWords, now called Google Ads, is an online advertising platform that allows businesses to create ads that appear on Google's search results and across the web. Think of it as a digital billboard system: you choose keywords related to your products or services, set a budget, and create ads. When users search for those keywords or visit relevant websites, your ads may show up, helping you reach potential customers precisely when they're interested. It's a cost-effective way to attract targeted traffic and grow your business through paid advertising on Google’s vast network.