Enhanced Ecommerce

Enhanced Ecommerce is a set of analytical tools that help businesses better understand customer behavior during the online shopping process. It provides detailed insights into how users interact with products on a website, from viewing items to adding them to carts, making purchases, and returning products. This information allows businesses to optimize their online stores, improve user experience, and increase sales. By tracking these various stages of customer engagement, companies can identify trends, measure the effectiveness of their marketing strategies, and ultimately enhance their overall ecommerce performance.