Middle of Funnel (MoFu)

Middle of Funnel (MoFu) is a stage in the marketing process where potential customers (leads) evaluate options and consider whether a product or service meets their needs. At this point, businesses nurture leads by providing more detailed information, such as case studies, demonstrations, or webinars, to build trust and demonstrate value. The goal is to keep the prospect engaged and move them closer to making a purchase decision, differentiating their offering from competitors. Essentially, MoFu is about deepening relationships and helping prospects understand why they should choose your solution.