Bottom of Funnel (BoFu)

Bottom of Funnel (BoFu) refers to the final stage in the sales process where potential customers are close to making a purchase decision. At this point, they’ve evaluated options and are considering which product or service best meets their needs. Businesses focus on providing targeted information, such as demos, testimonials, or special offers, to persuade these prospects to choose their solution. Essentially, BoFu is about converting interested leads into paying customers by addressing any remaining questions or concerns and emphasizing the value of their offering.