Buyer’s Journey

The Buyer’s Journey is the process a person goes through when considering a purchase. It typically involves three stages: awareness (realizing they have a need or problem), consideration (researching possible solutions), and decision (choosing the best option). Understanding this journey helps businesses tailor their marketing and sales strategies to meet the customer’s needs at each stage, making it easier for the customer to find relevant information and confidently make a purchase. It’s a way to see things from the customer’s perspective and support them throughout their decision-making process.