Top of Funnel (ToFu)

Top of Funnel (ToFu) refers to the early stage of a marketing or sales process focused on attracting awareness among a broad audience. It involves creating content and campaigns to introduce potential customers to your brand or product, capturing their interest even if they aren't ready to buy yet. The goal is to generate interest and build a relationship, so that some of these prospects move further down the funnel toward consideration and eventual purchase. In essence, ToFu is about casting a wide net to reach as many prospective customers as possible.