Funnel Analytics

Funnel analytics is a way to track and understand the steps customers take toward completing a goal, like making a purchase or signing up for a service. Imagine a sales process as a funnel: many people start at the top, but some drop off at each stage. By analyzing how many move from one step to the next, businesses identify where potential customers lose interest, so they can improve those areas. This helps optimize marketing and sales efforts, making the journey smoother and increasing the chance of converting prospects into customers.