Cross-Selling

Cross-selling is a sales strategy where a company encourages a customer to purchase additional, related products or services alongside their original choice. For example, if you buy a laptop, the retailer might suggest a case or software that complements it. The goal is to enhance the customer’s experience and increase sales by offering relevant items that meet their needs. Cross-selling benefits both parties: the customer gets useful accessories or services, and the business boosts revenue and customer loyalty through personalized recommendations.