B2B partnerships

B2B partnerships, or business-to-business partnerships, occur when two companies collaborate to achieve mutual goals, such as increasing sales, expanding market reach, or sharing resources. For example, a software company might partner with a hardware manufacturer to create a joint product. These partnerships can involve sharing expertise, technology, or even customer bases. By working together, businesses often find new opportunities, reduce costs, and enhance their services, ultimately benefiting both parties and their customers.