Partner Relationship Management

Partner Relationship Management (PRM) is a system businesses use to manage and strengthen their relationships with partners, such as resellers, vendors, or affiliates. It provides tools to share information, collaborate, and coordinate activities efficiently, ensuring both parties work towards common goals. PRM helps improve communication, track partner performance, and streamline processes like onboarding and support. By doing so, businesses can build stronger partnerships, increase sales, and foster mutual growth, ultimately creating more value for both the company and its partners.