channel partners

Channel partners are companies or individuals that collaborate with a business to promote and sell its products or services. They can include retailers, distributors, or resellers who help reach a wider audience and expand market presence. By leveraging their networks and expertise, channel partners enable businesses to enhance sales and improve customer access to their offerings. This partnership often benefits both parties: the business gains increased distribution and marketing support, while channel partners earn commissions or additional revenue by selling the products or services.