Value-Added Reseller (VAR)

A Value Added Reseller (VAR) is a company that enhances or adds features to a product, often technology-related, before selling it to customers. Instead of simply reselling the product as it is, a VAR might provide additional services, such as customization, installation, technical support, or training. This makes the product more valuable and tailored to meet specific customer needs. VARs play a crucial role in the technology market by bridging the gap between manufacturers and end users, ensuring that customers receive a complete solution rather than just a standalone product.