Reseller Programs

Reseller programs are arrangements where businesses buy products or services from a manufacturer or wholesaler and then sell them to customers, often at a markup. Participants in these programs can benefit from brand recognition and support from the original company, making it easier to sell. Resellers may focus on specific markets or niches and can operate online or in physical stores. They earn profits based on the difference between their purchase price and what they sell the product for. This model allows companies to expand their reach without directly managing sales.