VAR (Value-Added Reseller)

A Value-Added Reseller (VAR) is a company that purchases existing products or software from manufacturers and then adds specialized features, services, or integrations to better meet specific customer needs. They customize, configure, or bundle these solutions, providing clients with a more tailored and comprehensive offering. Essentially, VARs act as intermediaries who enhance and modify standard products to add value, making them more suitable for particular industries or applications. This process helps customers get a ready-to-use solution without needing to assemble or customize everything themselves.