Opportunity Management

Opportunity management refers to the process of identifying, assessing, and prioritizing potential business opportunities to maximize success and growth. It involves recognizing possibilities in the market, such as new customer needs or trends, and evaluating them based on factors like feasibility and potential return on investment. Once prioritized, businesses can strategically allocate resources and develop plans to pursue these opportunities, aimed at improving their competitive advantage and achieving long-term goals. Essentially, it's about making informed decisions to capitalize on favorable circumstances in the business environment.