MQL (Marketing Qualified Lead)

A Marketing Qualified Lead (MQL) is a potential customer who has shown interest in a company's product or service through specific actions, such as downloading a whitepaper, signing up for a newsletter, or engaging with content. Unlike a general lead, an MQL is considered more likely to become a paying customer because they've demonstrated a certain level of engagement and interest. Businesses use MQLs to focus their marketing efforts on individuals who are more likely to convert into sales, helping them prioritize leads that are most promising for their sales teams.