Qualified Lead

A qualified lead is a potential customer who has shown genuine interest in a company's product or service and meets certain criteria indicating they are a good fit. This means they have both expressed some level of interest, such as requesting more information or attending a demo, and fit the profile of typical customers, like having the right needs, budget, or authority to make a purchase. Identifying qualified leads helps sales teams focus their efforts on prospects most likely to buy, increasing efficiency and improving the chances of closing a sale.