Sales Qualified Lead

A Sales Qualified Lead (SQL) is a potential customer who has shown interest in a product or service and has been evaluated by the sales team as highly likely to make a purchase. This means they've demonstrated enough engagement, such as requesting a demo or providing purchasing intent, to be prioritized for direct sales efforts. Essentially, an SQL is a lead that has moved beyond initial interest and is considered ready for a sales conversation, increasing the chances of closing a sale efficiently.