Digital Marketing Automation

Digital Marketing Automation refers to the use of software tools to streamline, automate, and measure marketing tasks and workflows. This allows businesses to effectively manage campaigns across various channels—like email, social media, and websites—without needing to do everything manually. For example, it can automatically send personalized emails to customers based on their behaviors, schedule social media posts in advance, and track how well marketing efforts are performing. The goal is to save time, enhance customer engagement, and improve overall marketing efficiency.