Product Adoption

Product adoption is the process by which individuals or organizations start using a new product or service. It involves awareness, interest, trial, and regular use. Successful adoption means the product meets user needs, is easy to use, and provides value. Companies track this process to understand how quickly and widely their product is embraced, helping them improve features, marketing, and support. Ultimately, product adoption indicates the product’s acceptance in the market and determines its potential for growth and success.