Bass Diffusion Model

The Bass Diffusion Model is a mathematical framework used to predict how new innovations or technologies spread through a population over time. It divides adopters into two groups: "innovators," who are eager to try new things, and "imitators," who are influenced by the choices of others. The model illustrates how the initial uptake leads to broader acceptance, often following a predictable pattern. By analyzing past data, it helps businesses and researchers understand and forecast the adoption rate of new products or ideas, aiding in strategic planning and market analysis.