Frank Bass

Frank Bass was a marketing researcher known for developing a mathematical model that predicts how new products or technologies are adopted over time. His model describes how early adopters influence others, leading to growth in sales, which then eventually slows as the market becomes saturated. It helps companies forecast demand and plan marketing efforts by providing a structured way to understand the adoption lifecycle. Overall, Bass's work offers valuable insights into how innovations spread within a population, guiding strategic decisions in marketing and product development.