Bass Model

The Bass Model is a mathematical framework used to predict the adoption of new products or innovations over time. It divides potential adopters into two groups: innovators, who are the first to try something new, and imitators, who are influenced by the choices of others. The model suggests that the speed of adoption depends on how many people have already adopted the product, as well as on the influence of early adopters. By analyzing these dynamics, businesses can forecast sales and marketing strategies for new products.